We’re not the biggest out there but our size does afford us to take a few risks; namely to push through bikes that bigger companies might deem too fringe or oddball to ever grace their range. If we enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in our eyes! We’re sticklers for detail, going to the nth degree to try and wring out every last bit of performance whilst keeping things accessible.
Materials snobs we are not, and, depending on what’s best for given bike and intended usage you’ll find carbon, Titanium, steel and Aluminium all used across the range to good effect.
Most of our bikes will have ‘built-in’ practicalities (we’re not one to pigeonhole a bikes usage) that will enable you to use them daily across many different scenarios. Design and technology working in perfect harmony in a thoroughly thought through, practical package.
One of Britain’s most successful road cycling teams, Madison Genesis – guided by British cycling legend Roger Hammond – take Genesis Bikes racing at the Tour de Yorkshire, Tour of Britain and Tour Series.
Since 2013 the squad has played a vital role in helping develop our road race geometry, which is replicated across our steel Volare and carbon Zero range.
From the first incarnation of the Zero that debuted at the 2014 Tour of Britain, the latest Zero SL has evolved to become a pure race bike, proven by none other than 2018 British road race champion Connor Swift.
The Yorkshireman took the first prototype to victory at the Leicester Castle Classic in summer 2017 and just under a year on, rode the production bike to the national title.
The team at both Genesis Bikes and Madison Genesis don’t stop though – and with disc options added to the range, we’re already taking feedback, as the starting point of our development process for the next Zero frameset.
